Chapter 3 of Briggs’ text focuses more on the role of the reader than the journalist themselves. In the modern day, readers can acquire their own information, allowing them to comment on stories in an intelligent manner.
Since social media has such a great impact on our society now, it is only natural that news is often broken by ordinary people using personal blogs or websites. News agencies might break the overarching news story, but the individuals take such general information and run with it in all sorts of directions.
The days of journalists providing their readership with information and having it go undisputed are over. Readers can use links on the page itself to further explore the chosen topic. Everyone is now capable of coming up with their own story geared towards a unique audience of their choosing.