Chapter 11 of “Journalism Next” ties directly into what we have been learning of late. By effectively linking, tagging, and tracking, a journalist can achieve greater exposure.
Tips to increase “Search Engine Optimization”
– Come up with numerous, specific tags. You don’t want to have to contend with bigger websites on the major tags.
– Link your stories to relevant articles, videos, or pictures that provide the reader with additional information.
– Track how people ended up on your website so that you can more effectively tailor your promotion techniques.
Lastly, as a journalist you have to keep current with the news by viewing other works so that you are staying relevant and looking at a certain story from a unique angle.
